Swisscom Snow Drawing.
SWISSCOM activated ski fans to cheer up their stars like never before. A teaser film, online-banner, print ads and social media posts motivated the fans to take part by writing a personal message of encouragement for the swiss skiers. On the campaign website and through social media posts with #snowdrawings fans could submit motivational messages from their devices. After the messages were drawn into the snow, fans could share them via social media with their friends. The brand served as the channel connecting athletes and fans far beyond usual sponsorship: SWISSCOM made use of its vast technology infrastructure to boost the national team’s confidence and performance right when and where they needed it. And they enabled fans across the country to show their support and be part of a unique piece of art even if they were not on site at the World Cup in St. Moritz.